It is with great sadness that I write, reflecting on the situations that have occurred over the last months in the US and just as importantly the underlying issues that continue to blight our human race as a whole. We have been incredibly saddened by the suffering of the black community around the world and moved by the positive reaction pouring out through the protests. In London this weekend and across Europe there were many peaceful protests asking for change and justice. People of all races joining together in solidarity. We must not stand by or look away as this takes hold of our society. It is also not enough for us to simply join in with a superficial chorus of disapproval. If we want real change, we must have the courage to call out and challenge racism wherever we come across it whether on social media, in our communities or on the streets, but most importantly move our business to an actively anti-racist model every single day.

This has been a time for us to listen and learn, to be vulnerable and accept our wrongs within our society. We have not yet joined the online conversation simply as we wanted to reflect, educate ourselves and think about how, we as an organisation and all of those in our team could make a real and lasting impact. The time is always right to do what is right. While the tragic and shocking murder of George Floyd and the protests are making headlines the dehumanisation and racism, it has once again exposed is not new.

At Elite we have a platform to speak out and as the leaders in employment for an industry blighted, historically with numerous discriminatory practices we feel compelled to be a part of the solution.

We are making a commitment to do what we can to change our industry. We stand in solidarity against racism, oppression and injustice. There is a huge amount of work to do within the luxury fashion industry and it is vital that as a wider community we stand together. We intend to put our own business practices under a microscope in order to become actively anti-racist. For some the first step is acknowledgement of privilege and the ability to join in the conversation. We do not expect to get this right all the time but we are committed to making a difference to the people in our business, to the wider industry and most importantly to those that are and have been affected all their lives from prejudice, discrimination and systematic racism. We need to do better as an industry and as a human race. 


Grant Morris