New York, like other cosmopolitan cities, is really all about its neighbourhoods and throughout its history, Manhattan has had its fine share of neighbourhoods that come and go off the hot list. Some change their names like Hell’s Kitchen, others are like a wolf in sheep’s clothing as evidenced by the gentrification of the edgy urban angst of the art filled world of SoHo. Although each borough and pocket community has its history, some truly represent the spirit of what New York was and what it is destined to be.


Having earned the sobriquet of NoMAD in 1999, the area is located North of Madison Square Park and is bordered by East 25th Street to the south, East 29th Street to the north, Sixth Avenue (Avenue of the Americas) to the west and Madison Avenue to the east. Historically the NoMAD neighbourhood was a favourite 19th Century residential enclave and was considered home by some of the city’s most well-to-do families. It was also the birthplace of the Manhattan cocktail and the famous Delmonico’s restaurant which attracted an internationally star-studded crowd including Britain’s own Edward Prince of Wales and France’s Napoleon III.

 

As with many New York neighbourhoods, NoMAD knew its splendour and then its demise. It was in the latter part of the 20th Century that many parts of the area started suffering from both crime and poor urban planning. However, in 2001 the city launched a massive park revitalisation programme which then inspired a massive flow of new restaurants, hotels, shops, and residences. The now famous Eataly, a 44,000-square-foot Italian food emporium opened in the Summer 2010. The area is also home to more provocative pursuits including the Museum of Sex.

 

It was here in the culturally rich and vibrant centre of NoMAD that Elite Associates chose to pilot its first New York City office, a strategic location offers candidates and clients easy access to both Uptown and Downtown destinations.


 

NEIGHBOURHOOD HIGHLIGHTS

 

The Ganesvoort Hotel  420 Park Ave South  +1 212-317-2900

Pivoting off its Meat Packing success, The Gansevoort Hotel Group opened a second Manhattan outpost in 2010 to service the growing needs of the NoMAD community. Gansevoort Park Avenue is quoted in offering “a downtown edge with an uptown sensibility” and that is exactly what it delivers with its 249 luxury rooms well appointed suites. In addition to its signature rooftop pool, the hotel also offers a bi-level rooftop bar + lounge, an upscale sport’s bar, and Ristorante Asellina - a 10,000 square foot trattoria offering Italian-inspired fare. Its central location on the corner of 29th and Park also ensures a convenient and well appointed hotel that is just moments away from some well deserved uptown retail therapy. GANSEVOORT HOTEL

 

Shake Shack.. The Original  Southeast corner of Madison Square Park (Madison Ave. and E.23rd St.)

 

What visit to NoMAD would be complete without a lunch time pit stop to the original Shake Shake? What started off in 2004 as a shanty kiosk in Madison Square Park has now become one of the most sought after burger establishments around. And with locations from Miami to Moscow, people around the world now have the chance to discover what New Yorker’s have known all along. Our favourite mid-day feast includes a Shack Meister dog topped with cheese and shallots, Crinkle Cut Fries, and a hand-spun Chocolate Shake. SHAKESHACK.COM

 

Maison Kisuné at The NoMAD Hotel   1170 Broadway +1 212-481-6010


Maison Kisuné was born in 2002 when Gildas Loaëc and Masaya Kuroki shared a trip to Japan, inspiring the two to create a one of a kind fashion, music, and design shopping experience. Ten years later, the uber chic brand took up digs in the NoMAD Hotel to offer New Yorkers a taste of its chic and progressive prep. Collections include men’s and women’s ready-to-wear, collaborations with the likes of Peter Jesen and Calepino, as well as enough music complications to keep any loft party in swing for hours. NoMAD Hotel 1170 Broadway KITSUNE.FR

 

The Musuem of Sex 233 5th Avenue +1 212-689-6337

In the past seven years the Museum of Sex has generated 20 exhibitions and 6 virtual installations, each in keeping with the Museum’s mission of advocating open discourse surrounding sex and sexuality as well as striving to present to the public the best in current scholarship unhindered by self-censorship. The museum also houses a café and a boutique. MUSEUMOFSEX.COM