St. Tropez has always had a certain mystique that seems to calls to the international jet set like the howl of a lone wolf yearning to run wild with its pack. It conveys a sense of collectivity, bacchanal pleasure, and privilege like no other resort. Sure there is Ibizia, Capri, Mykonos, Tel Aviv... Yet St. Tropez reigns as the Estival queen of the Mediterranean which inspired 1960's singer Jenny Rock to ponder Douilou Douilou, St Tropez? ( Don't know the song? Check out the 1964 original HERE
Located on the French Riviera, Saint Trop as it is called was a military stronghold and quiet fishing village throughout the majority of its history. But when French New Wave Cinema hit its sleepy port, the village was quickly transformed into a super chic resort for not only the reigning stars of cinema, fashion, and music, but for flocks of American jet setters seeking a glimpse of the likes of Bridget Bardot, Dolores Guinness, and Grace Kelly. It was the era of Fellini, beatnik poet, Vespas, and an international fascination with La Dolce Vita.


Featured above a very Bardot-esque Daphne Groeneveld in Dior's 2012 Addict Ad Campaign. Director Jonas Akerund captures a modern and sexy interpretation of iconic St. Tropez style. Check out the Video Link below. 






La Reserve Ramtuelle

The best way to enjoy the charm of St. Tropez is from the luxurious confines of a private yacht or hillside villa. However if your friend of a friend of a friend's house party is already filled to the brim or if you are looking for a bit of well deserved solitude, there is one place to stay. Located just minutes from the village of Saint-Tropez, overlooking the Mediterranean, La Réserve Ramatuelle comprises 9 rooms, 19 suites, and 12 private villas, many designed by internationally renowned architect Jean-Michel Wilmotte. Each room comes with its own private, sun-filled terrace and Provençal-style villas with pools are set in lovely private gardens offering a magnificent view of the Mediterranean. LARESERVE-RAMATUELLE.COM

La Tarte Tropezienne

No visit to St. Tropez would be complete without a visit to a patisserie for the local speciality, la Tarte Tropezinne, a lush yet light creation that, similar to its English cousin the Victoria Sponge Cake, features two spongy brioche layers sandwiching a generous dollop of freshly whipped and fluffy pastry cream. We at Elite are particularly fond of starting the morning on the Traverse des Lices with a mammoth cup of café au lait and a freshly baked slice. LATARTETROPEZIENNE.FR

Le Senequier

"Un Ricard s'il vous plaît..." Asking for libations in French always sounds chic, but its sensuality is amplified when said sitting on the famous terrace of Le Senequier. This cafè has been the epicentre St Tropezienne life since 1887 and though one must expect a heavy dose of attitude from both patron and staff, the air of selective sophistication is a small price to pay for the fabulous views of the yacht filled port and bevy of international jet setters that grace their tables. SENEQUIER.COM

In the Spirit of St. Tropez

To celebrate the iconic status of the French seaside village and its chic beaches of Ramutuelle, publishing house Assouline has recently edited a new photographic journal tracing the historical origins of the sleepy fisherman's village to the international starlet of film and fashion of the early 60's. Illustrated with numerous previously unpublished photographs, In the Spirit of St. Tropez gives unprecedented visuals of the artists, film stars, playboys, and top models that made this Côte d'Azur hideaway so famous. ASSOULINE.COM