To highlight the Hermes 176 year commitment to superior quality and expert craftsmanship, the famous French luxury brand launched an inspiring and informative mobile exhibition called the Festival des Métiers. Designed to engage and educate its participants, the exhibition, which began in Beijing and arrived at London’s Saatchi Gallery last Spring, featured the rare and historical tools, raw materials, artisans, and proprietary techniques at the at the core of the brand’s artistic identity. Yet amongst the ceramics painting, leather tooling, and fine jewellery creations, the star attractions of the interactive experience, were the demonstrations made by one of the house’s master screen printers who showcased the complicated and often costly production methods of the iconic Hermès scarf.
The scarf or carré, as it is traditionally known, was introduced in 1937 and since then has been worn by a bevy of international celebrities like Grace Kelly, Audrey Hepburn and Sharon Stone as well as Heads of State including Her Majesty the Queen. Measuring 90cm x 90cm, contemporary Hermès carrés weigh 65 grams and are woven from the silk of 250 mulberry moth cocoons. With hand rolled and stitched hems and designed from over 200,000 different colours, Hermès has produced over 25,000 unique designs in the last 75 years. Often one of the key elements of the brand’s heritage and DNA, it is estimated that one is sold every 25 seconds in the world.