“A signature look is the holy grail of personal style. It is the icing on a refined, well-curated wardrobe, but at the same time the best starting point for any style journey”- Anuschka Rees.
Throughout all walks of life, we have noted and applauded the individuals who have mastered the art of "the signature look". From Jackie O to Anna Wintour, these God-like creatures have successfully established themselves as style icons though their carefully cultivated looks, defining their public persona and hence position in society for generations. But what do the words ‘signature style’ actually mean? And how important are they now? The answer is still: very.
Your signature look is the driving force and flagship of your own personal style and Jenny Williams, powerhouse fashion stylist for Hollywood’s most celebrated women believes that “Finding your style is just as important as finding your voice.” Defining and embracing your signature style is the best platform of self-expression. "It signifies confidence and authenticity; it enhances your personal statement to the world and the chosen items within your realm are your power tools. Your signature style is the outfit that when people think of you, they imagine you wearing."
Having a signature look requires a considerable amount of self-knowledge. This miniature guide will provide you with the five necessary steps to establishing your signature look.
- Understanding your body shape:
The infamous fashion blog “Who What Wear” have already devised a handy Body Shape Calculator, to assist you in identifying your body shape. Go through your wardrobe and pick out the silhouettes that you always rely on. Identify celebrities with a similar shape to you and study how they dress their own figure. A killer wardrobe begins with flattering shapes.
- Create a mood board:
Pinterest is a really quick and easy way to create a mood board on the go. Compile visuals of the icons you have always admired. Scan through fashion weeks or street style blogs and pull out the looks you love. Identify your favourite fashion bloggers on Instagram and make sure that you’re following them. It is equally as important to include the looks you don’t like, trends that you never followed and designers who don’t float your boat. Finally, establish and include the colours that have always suited you.
- Identify & Invest:
Back to basics. Once an ideal silhouette has been determined, invest in the basics that suit you. Be it black skinnies or a leather jacket, the basics are the foundation to any great wardrobe. Next, research, establish and nominate your key players. Whether it’s a pair of Celine sunglasses, the Prada Animalier bag or a pair of Gucci embellished trainers; identify your statement pieces and simply invest.
- Clear out the old:
It is easier said than done. Book a day in your schedule and rope in a friend. Two heads are better than one and an ‘outsider’s’ opinion often offers a fresh outlook. Pick a start date, it doesn't always have to be January first, and make sure all your hangers are facing the same way in your wardrobe. As you wear garments, turn the hangers the other way. After up to six months, if they're still facing the original way - you probably don't need it!
- Create your uniform:
Finally, create your own uniform and be the master of your flagship. Did you know that fashion legend Anna Wintour has been wearing the same pair of Manolo Blahnik pumps almost every day since 1994? If that isn't a signiture look, we don't know what is!