TOM FORD'S LATEST REGIME

"Taking care of oneself adds quality to life... Looking the best you can is a sign of respect to those around you." - Tom Ford

He is the Sultan of seduction, a purveyor of perfection- a 21st Century master of fashion, beauty, and glamour, but this November Tom Ford will be launching a new grooming regime that is set to revolutionize men's perspectives of cosmetics forever. The collection, produced in collaboration with cosmetics partner Estee Lauder, will introduce modern dandies to a discrete concealer, hydrating lip balm, and the ultimate gel bronzer to balance imperfections whilst leaving men with a natural, matte, and flawless finish. To add a simple and straightforward approach to cleansing and purifying, the collection will also include a face cleanser specifically engineered for men's skin, an intensive purifying mud mask, anti-fatigue eye cream ( we all could use a dab of that), and a skin revitalizing concentrate. With prices ranging between £50-250, the Tom Ford Men's Grooming Collection is estimated to gross over $2.5 million within its first year and will be available early November at his newly christened Sloane Street flagship as well as select retailers including Selfridges.

Images from the Tom Ford Men's Grooming Ad Campaign featuring 6' 3" Cuban model Juan Bettancourt.