On the 8th February, Walpole hosted a celebration dedicated to their chosen Brands of Tomorrow, bringing together luxury industry insiders to support up-and-coming artisans and businesses. The 11th annual unveiling of Walpole's selection took place in London's famed department store, Fortnum & Mason, and hailed the rising success of UK-based entrepreneurs.
The key criteria needed to be considered as a Walpole Brand of Tomorrow requires that the specifically luxury brand be no older than 10 years, that it has entrepreneurial management style, a clear vision of the future and have a turnover between £200,000 and £5 million.
Founded as a not-for-profit organisation in 1990, The Walpole Group strives to promote British talent and luxury. In eganging with Walpole's networking and mentorship programmes, industry leaders such as Charlotte Tilbury and Business of Fashion have achieved disinguished places in their respected industry.
The partnership between Walpole and their future members ensures a steel-backed support so that British brands have the best possible opportunities to engage with commerce in a global market. This is an exciting opportunity for the Brands of Tomorrow, as it offers not only publicity but protection of the craftsmanship which sets them apart in the first place.
Walpole's Brands of Tomorrow 2018:
Founded in 2013 by friends Poppy Sexton-Wainwright and Lauren Leask, ASCENO is a premium sleepwear and swimwear brand, best known for its bold stripes, vibrant prints and unique use of colour. Influenced the tomboyish girl, ASCENO's products are effortlessly chic and timeless; the increasing popularity of pyjamas as ready-to-wear means that this brand is in an exciting position.
When brothers and former professional athletes Phil and Tom Beahon founded Castore, they envisioned sportswear that could offer their client the most technically advanced products available in the premium market. With their knowledge of the human body, they have built a brand that uses science as a core design element when constructing clothing for active men. In an age when technology and fashion are developing a closer relationship, Castore's role in sportswear is looking promising.
Chapel Gate Whiskey
Working specifically with Irish distilleries, Chapel Gate Whiskey is proud to have revived the rare art of whiskey bonding by filling their creation in specially designed casks and subsequently matured at the founder's, Louise McGuane, family farm along the Wild Atlantic Way in Ireland.
Whitney Hawkings founded Flowerbx after a celebrated career in fashion PR, having worked for TOM FORD. Using the creative energy and attention to detail she curated over the years, she created an online flower delivery service that offers solely single-stem florals. Whitney Hawkings' unique business model and stunning eye for beauty makes Flowerbx one of the most promising floral brands in recent times.
We recently interviewed Whitney Hawkings for the Elite Magazine, which can be read here.
Hamilton and Hare
Determined in producing loungewear that is made with the same quality and attention to detail as read-to-wear, Hamilton and Hare began with the reinvention of the boxer shorts. Since then, the brand is committed to raising the bar for men's underwear and casualwear.
Looking to switch up the London commuter's reading habits, The Jackal is a luxury-orientated magazine that is freely distributed around the city. Its menswear focus and premium edge means a radical shift in what constitutes as public transport publications.
Katheryn Sargent Bespoke Tailoring
The recognition of Katheryn Sargent Bespoke Tailoring could not have come at a better time for women-led businesses in male-dominated industries. As the first female-owned tailoring house with Saville Row values, Katheryn Sargent creates custom-pieces for both men and women.
Launched in April 2017 by Melissa Morris and Reinhard Mieck, LONB is a luxury leather goods company that understands the needs of the jet-setter. Created for lives in motion, LONB works with French and Italian leather workers to create elegant and timeless pieces.
Malle London was founded by two British designers, Robert Nightingale & Jonathan Cazzola. The brand's approach to luxury motorcycle luggage heralds in a new age for 'adventure accessories', a term coined by themselves. Each piece is tested on long distance motorcycle expeditions, ensuring it is suitable for all transportation modes and subsequent adventures by land, sea and air.
Specialising in the design, development, project-management and manufacture of bespoke objects and content for luxury brands, Method is creative production house. Having already worked with the likes of Burberry, Aesop, Jo Malone and Bentley the studio has grown into a respectable and theatrical company.
This intimate and feminine accessories brand is famed for its woven basket bags and clutches, on which customisable initials can be hand-painted on as an extra touch of care. The luxury approach in constructing these playful items makes sure that the brand is a trusted maker of colourful, joyful items that are respected for quality.
Founded by Arabella Preston and Charlotte Semler in 2015, Votary is a luxury range of natural plant oils and active botanicals for the skin. Each unique formula is created by the founders and made in England. Such close engagement with their own produce, as well as their use of natural ingredients has allowed Votary to sail on top of the clean beauty trend, having its exclusive first listing in Liberty London, before being sold in Space NK and Net-A-Porter.