The dust is still settling after Bouchra Jarrar announced her exit from the role of creative director at Lanvin, a mere 16-months after taking the reins. But the French fashion house is not resting on its laurels, naming Olivier Lapidus as Jarrar’s successor. Starting yesterday.
This is only one of the changes we can expect to see from the brand, who have reported a 23% fall in revenue since 2016. It is also said that they will be leaving their founding headquarters in Boissy d’Anglas in favour of suburban Levallois. The company have been based there since their inception in 1889.
Jarrar was tasked with reviving Lanvin, which had been struggling with lack of investment since the time of her predecessor Alber Elbaz. The house is one of the last French heritage houses that have not been absorbed by a conglomerate, and according to reports, the owners are now looking to dilute the brand in a bid to make it more accessible. Business of Fashion is stating we could see a “French Michael Kors” under Lapidus’s leadership.