Industry News

David Beckham and H&M!

In a long-term partnership, H&M team up with David Beckham to exclusively sell his Bodywear range starting Feb 2012!

“Over the past year, I’ve been developing my Bodywear range with my team and I’m extremely positive about what we have designed and produced,” said Beckham.

Of course, we already know that H&M has great experience in collaborating, with past clients like Roberto Cavalli and Lanvin for example, so we imagine that this range will sell out as fast as the others, this time, a range in menswear!

“David Beckham is a true icon both of sport and style. It is incredibly exciting for H&M to be entering into a long-term partnership with him for his David Beckham Bodywear line. It is the start of an amazing adventure for us at H&M,” H&M head of design Ann-Sofie Johansson.